The Commerce Club Podcast

18. Running a social venture & managing poor mental health as a founder with Tony O'Neil, founder Animalia Apparel

December 07, 2022 Sophie Biggerstaff Season 1 Episode 18
18. Running a social venture & managing poor mental health as a founder with Tony O'Neil, founder Animalia Apparel
The Commerce Club Podcast
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The Commerce Club Podcast
18. Running a social venture & managing poor mental health as a founder with Tony O'Neil, founder Animalia Apparel
Dec 07, 2022 Season 1 Episode 18
Sophie Biggerstaff

Animalia is a fightwear brand with a social heartbeart, founder Tony has been running the business from his hub in Glasgow for the past 6 years.

The business started off the back of Tonys career as a sports development youth worker where he recognized that there was a need for more support for the youth community in his local area.

Tony developed a range of fightwear, partnering with world class fighters which he sells through Animalia and reinvests profits in to activities for the community such as hillwalks, boardgame nights, socials and he even gets the community involved in designing product for the brand.

I met Tony during the pandemic when 4 years in to running the business he wanted to go back and apply some stronger foundations to the brand, we worked together to get the apparel side of the business in a position to grow.

Tony fell in to running this business and it hasn’t always been smooth sailing, especially when his mental health took a few dips along the way.

In this episode I chat to Tony about his mental health challenges and the importance of putting yourself first even when you’re a founder.

You can check out Animalia Apparel here: https://animaliaapparel.co.uk/shop and on instagram @animalia_apparel

If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

You can follow me & DM me on instagram @byrcollective

If you're ready to start working on building or scaling your business check out my courses & my 1-1 services below..

www.byrcollective.com

www.thecommerceclub.co

Show Notes

Animalia is a fightwear brand with a social heartbeart, founder Tony has been running the business from his hub in Glasgow for the past 6 years.

The business started off the back of Tonys career as a sports development youth worker where he recognized that there was a need for more support for the youth community in his local area.

Tony developed a range of fightwear, partnering with world class fighters which he sells through Animalia and reinvests profits in to activities for the community such as hillwalks, boardgame nights, socials and he even gets the community involved in designing product for the brand.

I met Tony during the pandemic when 4 years in to running the business he wanted to go back and apply some stronger foundations to the brand, we worked together to get the apparel side of the business in a position to grow.

Tony fell in to running this business and it hasn’t always been smooth sailing, especially when his mental health took a few dips along the way.

In this episode I chat to Tony about his mental health challenges and the importance of putting yourself first even when you’re a founder.

You can check out Animalia Apparel here: https://animaliaapparel.co.uk/shop and on instagram @animalia_apparel

If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

You can follow me & DM me on instagram @byrcollective

If you're ready to start working on building or scaling your business check out my courses & my 1-1 services below..

www.byrcollective.com

www.thecommerceclub.co