The Commerce Club Podcast
Starting and running an e-commerce or product based business can be a very challenging and lonely place.
As founders we tend to wear all the hats (product development, marketing, customer service, sales, operations etc etc...) and sometimes it can be a minefield trying to figure out the solutions to all your business problems alone, so this is where me & The Commerce Club podcast comes in.
The Commerce Club podcast is all about helping you confront the big challenges you are facing in your product based business right now!
You might be an entrepreneur with a great idea for a product, but no idea where to start to bring that business to life.
You might run a fashion brand that has up until now had consistent sales, but whatever you do, you just don't seem to grow.
You might be a jewelry brand founder struggling to find time to juggle your business alongside your full time job.
Whatever your challenge in your product business right now, I want to help you find a solution!
Every week I’ll be chatting exploring topics in the world of e-commerce to help debunk myths, solve your problems and delve in to current industry affairs, as well as chatting directly to founders of small product based businesses, just like yours, helping them unpack and find solutions to their challenges to help them move forward and thrive in the current times.
About your host... In case we haven’t met yet, I’m Sophie Biggerstaff an ex-fashion buyer turned e-commerce business mentor & consultant and I’ve spent the past 12 years working for brands such as Ralph Lauren, Diesel, Kate Spade and Burberry.
Back in 2020 I left the corporate world behind and began help e-commerce business founders generate more sales without investing hundreds of dollars in to ads by getting really strategic with their organic sales strategy, which in turn helps them convert more browsers in to buyers.
So, with that in mind if you are a ecommerce business founder looking to grow their brand, or an e-commerce entreprneur seeking inspiration to start a new business venture, be sure to subscribe, and follow me on socials.
Follow me on Instagram: https://www.instagram.com/itssophiebiggerstaff
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Get personalized e-commerce business support: https://itssophiebiggerstaff.com/
Explore my online courses: https://thecommerceclub.co/
The Commerce Club Podcast
S126. How to use email marketing in your ecommerce business with Elle the ecommerce assistant
Elle is the ecommerce assistant with the superpower to show independent businesses how to get the most out of their online shops by using shopify and klaviyo.
In this episode of the commerce club podcast I am chatting to elle about email marketing - a marketing channel we both feel is neglected so often by small product business founders due to lack of time or knowledge on how to get started with it.
But the thing is we both know how important this marketing channel could be for your business to drive conversions if it’s used correctly so I wanted to chat to elle so she could give you some of her best advice on how to set up and utilize email marketing in your product based business.
You can find Elle here: https://www.theecommerceassistant.com/
If you've enjoyed this episode please make sure to hit that subscribe button :)
Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com
If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co
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