The Commerce Club Podcast
Starting and running an e-commerce or product based business can be a very challenging and lonely place.
As founders we tend to wear all the hats (product development, marketing, customer service, sales, operations etc etc...) and sometimes it can be a minefield trying to figure out the solutions to all your business problems alone, so this is where me & The Commerce Club podcast comes in.
The Commerce Club podcast is all about helping you confront the big challenges you are facing in your product based business right now!
You might be an entrepreneur with a great idea for a product, but no idea where to start to bring that business to life.
You might run a fashion brand that has up until now had consistent sales, but whatever you do, you just don't seem to grow.
You might be a jewelry brand founder struggling to find time to juggle your business alongside your full time job.
Whatever your challenge in your product business right now, I want to help you find a solution!
Every week I’ll be chatting exploring topics in the world of e-commerce to help debunk myths, solve your problems and delve in to current industry affairs, as well as chatting directly to founders of small product based businesses, just like yours, helping them unpack and find solutions to their challenges to help them move forward and thrive in the current times.
About your host... In case we haven’t met yet, I’m Sophie Biggerstaff an ex-fashion buyer turned e-commerce business mentor & consultant and I’ve spent the past 12 years working for brands such as Ralph Lauren, Diesel, Kate Spade and Burberry.
Back in 2020 I left the corporate world behind and began help e-commerce business founders generate more sales without investing hundreds of dollars in to ads by getting really strategic with their organic sales strategy, which in turn helps them convert more browsers in to buyers.
So, with that in mind if you are a ecommerce business founder looking to grow their brand, or an e-commerce entreprneur seeking inspiration to start a new business venture, be sure to subscribe, and follow me on socials.
Follow me on Instagram: https://www.instagram.com/itssophiebiggerstaff
Follow me on TikTok: https://www.tiktok.com/@itssophiebiggerstaff
Get personalized e-commerce business support: https://itssophiebiggerstaff.com/
Explore my online courses: https://thecommerceclub.co/
The Commerce Club Podcast
S136. A week of FREE Commerce Club course content starting with "how to build a strategy for your ecommerce business"
This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.
The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.
I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.
So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.
Every day this week I am sharing a module of the course with your for FREE!
Today I am talking about how to build a strategy for your brand.
A strategy is simply a plan of action that you can implement to get you one step closer to your goals!
& there’s a few strategies you are going to want to create if you are setting up an ecommerce/product business…
Product strategy - What are you selling? How much of it? Why? USP?
Pricing strategy - Where do you sit in the market? What will incentivize people to buy from you? How much is too much?
Marketing strategy - How will your build awareness and target the people you want to sell to?
Sales strategy - How are you actually going to sell to them?
I cover all of this in module 2 of my course “How to set up your product business” in The Commerce Club.
If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.
Why not head over to www.thecommerceclub.co and enroll in the ECOM Launch Pad to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment.
If you've enjoyed this episode please make sure to hit that subscribe button :)
Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com
If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co
For more content like this follow me on socials:
Instagram: https://instagram.com/itssophiebiggerstaff
TikTok: https://www.tiktok.com/@itssophiebiggerstaff
LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/
Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram