The Remote CEO Life Podcast

S317: How To Create An Online Business Model: A Behind-the-Scenes Business Development Session

• Sophie Biggerstaff • Season 3 • Episode 17

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Overwhelmed with where to start when building your online business? This episode is for you.

I’m doing something a little different today - I’m sharing a behind-the-scenes look at what it’s like to work with me through my Freedom Model Method and 1:1 mentoring.

In this episode, I’m joined by one of my clients, Giulia, a holistic health expert and yoga instructor who has been running in-person services but wants to bring her business fully online. We walk through her challenges around defining her niche, structuring her offers, and how to design a business that actually supports the nomadic lifestyle she wants.

This is exactly the kind of support you get when you work with me - and it starts with my free Freedom Mapping Call.

Here’s what we covered in the session:

- How to niche down when you’re multi-skilled and multi-passionate
- Creating a business model that works around your lifestyle
- The importance of mapping your customer journey
- Choosing the right format for your offer (course, membership, 1:1)
- Why solving one clear problem is the key to early traction

This is a must-listen if you’re just getting started and want to create a business that actually gives you more freedom - not less.

Ready to start your own online business journey?

🎯 Watch my FREE masterclass and get the link to book your personal 1:1 Freedom Mapping Call:

#onlinebusiness #businessdevelopment #businessmodel #claritycoach #uniquebusinessoffer #mindbodyconnection #sustainablebusiness #customerjourney #monetizeyourpassion #targetaudiencegrowth #communitydrivenbusiness

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

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🗣️ Connect on LinkedIn

...

Sophie Biggerstaff (00:00)
Hello and welcome back to another episode of the Remote CEO Life podcast. The podcast for freedom seeking entrepreneurs ready to ditch the nine to five and build a business on their terms and create a life they love and don't need a holiday from.

I'm your host Sophie and today's episode is something a little bit different. Normally I'm joined by guests to do interviews or I share my own knowledge with you. But today I wanted to share a little bit behind the scenes. This is going to be really powerful. If you are early stages of starting your own business and feeling totally overwhelmed about what offer you are going to power to the world, who Dream Client is and how the hell you're going to package it all together. This episode is actually a sneaky peek into what it looks like to work.

with me and be supported through my signature method, the Freedom Model Method.

And I'm joined in this episode by one of my lovely clients, Julia, who is building a business as a holistic health practitioner. And she has built a business offline and she's done all of the work on that offline, but now she wants to take her business online. She's actually a nomad and works and travels the world. She has a few physical in-person businesses, but she really wants to hone in on exactly what her offer can be when she brings her business online. in this episode, I will share with you a little behind the scenes of one of

our sessions together where we were figuring out exactly what offer she wants to bring into the world. we're to talk through her story, what she wants to be known for, and I'll her map out her business idea in a way that's actually sustainable for her lifestyle. And something that Julia has really realized based on all the work that we've been doing together is that she has to build this business to be specifically catered to the lifestyle that she wants to live because she does want to continue being a nomad at least the next few years anyway. And she really wants to create that freedom. let's be honest, freedom is the whole reason probably that we're building these

businesses in the first place. these are the kind of conversations that I actually have pretty much every day with my mentoring clients on a one-on-one basis and through my freedom mapping course in my group program. So I'm really excited to share this with you because I think if you are starting a service based business, particularly or a digital product based business, This is going to have a lot of impact on you and you are going to get some really good nuggets of information from this conversation that I had with Julia because she is

exactly where you are in terms of mapping out your offer. And I think we can learn from listening to other people's conversations. And actually, if you have already watched my free masterclass, Find Your Freedom Model, you'll know that you can actually book in for one of these sessions. It's a 30 minute freedom mapping call where I will help you figure out exactly what you are about to bring to life so that you can start taking action to build your online business. So if you are trying to turn your passion into a purposeful business that works for you, not one that you're working for, then this is definitely the episode.

for

you to listen to. So let's get into it.

Sophie (02:46)
Thanks Julia for joining me. Do want to tell us a little bit about the business that you're starting and you're working on right now?

Giulia (02:52)
Yes, so of course I'm trying to start my online business and yeah I'm getting more clear about of course what

ring.

to the world and to the online world especially. And I'm currently trying to work on my offer and the target audience. And I feel that this is a bit more the challenge that I'm facing. Because I feel that, of course, I kind of a lot to do, kind of research of all the competitors and their own offer and how these

will also align with what I want to bring and what I want to offer. That's a good question because I feel that I'm still figuring out so that's why I'm taking more time at the moment to try to explore the different options.

Sophie (03:33)
And what is it that you want to bring and offer?

Giulia (03:48)
And at the same time, going back to the masterclass and really remind myself what is that is going to be sustainable for me over time. So what are the offer that I, you know, can really sustain over time, like based on my lifestyle and my, of course, goals in the business and in life together.

Sophie (04:08)
Yeah, and tell me what, in terms

of the business that you're wanting to start, like what is the number one skill that you want to bring into the business that you've already got? What's the thing that you're most excited to kind of bring into that business? And what lifestyle are you hoping to achieve based on the business that you're going to set up?

Giulia (04:26)
So for me, it's key, to bring all my knowledge in a way that's helping clients or anyone seeking help with their health or their self.

And then when it comes to the complication of what I want to offer, because that's what I feel that I struggle a bit more to create an offer that is more specific because as a health psychologist, holistic therapy and yoga instructor, I want to bring...

different kind of knowledge under the same umbrella, course, which is like mostly can categorize as holistic health. But it's a lot about as well like mindset and cognitive process. And there's like the physical part, the mental part and the more spiritual or energetic part.

Sophie (05:18)
Mmm.

And if you could go back to your journey with these practices and the things that you've obviously learnt, obviously you've studied in

this field, but if you could go back to your own personal journey within this, what was the first thing that you needed to know before you kind of moved on to the rest of it? What was the first practice that you got into before you discovered the whole world of self-development, health and healing?

Giulia (05:37)
You might be in jail.

Well, my journey, it's been long, but I feel that of course it started very, I say like more medical, like very clinical because like of course I study psychology and then I took a more specific but generic like Mastering in Social Health and Organizational Psychology. So it was a lot of cognitive process and like

Yeah, more neuroscience and psycho-diagnose and very much clinical. And then, well, of course, the shift came when I did my yoga training, but I also went through therapy myself, which was still very clinical. And then I realized how all the physical aspect or more spiritual, energetical aspect is not treated in the traditional therapy.

So then is when I started shifting and integrating and doing other training in let's say more holistic health, so including the physical body and the spiritual body too.

Sophie (06:48)
of those then, like which one is the one that you're most passionate about to start?

The reason I'm asking these questions is because in an ideal world, we start a business, ideally we want you to be known for one thing. And that doesn't mean that you are just that one thing. You can be lots of different things. But the easiest thing to do is to build a business based on the one main thing that you really want to be known for. And then you can kind of branch that out into other different aspects along the way. That's not to say you just have to have one or you don't. You can have multiple of them.

Giulia (07:20)
Yes.

Sophie (07:22)
You want to get to the core root of your business. So of all of the things that you want to be specifically known for, what would you say that that looks like for you?

Giulia (07:32)
Yeah, so I could break it down in a way that health psychology itself is right, is that kind of has the healthy scene in the bio-psycho-social model, is the combination of the wellness into mental, physical and spiritual,

I feel that also my branch is like specializing more like how the mind process affects the body. So it's that kind of transfer. And of course, like, for example, like how the stress response, right? It's not only mental, but like how physical that is.

So it's the link. So it's still like a blend or at least two of that, but that's the passage, like the key passage of health psychology.

Sophie (08:19)
Yeah, so you want

someone to go, basically you want whoever comes into your world, you want them to go on a journey of understanding the mental aspect so that they can then go on the journey of healing the physical as well, essentially is what you're trying to say.

Giulia (08:32)
Yeah, because I feel, yeah,

that's key because if there's no awareness and if there's not the right mindset, right, and they're also the opening or just like the realization that what's happening to the body in a way start from mind process, that of course there's not like this understanding and an example it can be also like

very easy, like very simple, like how panic attack works, right? It's just like physiological response, but that is like the mind that gets triggered because it cannot give you an answer of what is happening in the body. But at the end, it's like, it's happening in the body, but it's like how you react to the body response. So it comes back to the mind itself.

Sophie (09:18)
Yeah.

for sure.

Okay, so in terms of the offer, then we know that you need to take somebody on that journey, right? We know that you need to do some kind of like education on the mental aspects, which then takes them on more of like that physical, maybe even like a spiritual journey and puts all of the practices in place. So could kind of be, obviously, we've spoken outside of this to go through like some different options.

Giulia (09:31)
You

you

Sophie (09:48)
You would prefer, obviously the last cell that you're trying to create for yourself is more like freedom, like in terms of location, right? So you don't want something that's going to tie you to a location. So offering this as like a physical thing doesn't make any sense. So having something online. Now the other question I guess that I've got is like, how much time do you want to spend on a daily basis working on the business? Or are you more willing to like put a bit of time in upfront and then see it kind of like sell a bit more passively?

later on down the line.

Giulia (10:17)
So of course I have a big vision of different offer and I do believe that I'm willing to take different steps based on the different offer that I want to give. I do believe that to start with, it should be consistent.

Especially now that I have more time and maybe the motivation to start with. So I do believe that putting some sort of fixed more or less time, like hours daily will be very helpful for me without stressing too much. Eventually I know that I will have a product that I can spend some time in creating and then just to have a bit more.

passive income out of it. But for me will be like ideally you have a combination of different options.

Sophie (11:09)
Yeah, my initial thought, as you're talking about it, is to basically create, because I think there's so many different routes that you could go down. You can go down memberships, can go down courses, you can go down one-on-ones, all so many different right? My initial thought process would be that you've got people, need to take people on that journey, right? And I think you can through different videos that you can create, written content, guides, that kind of thing.

Giulia (11:13)
you

the hell?

⁓

Sophie (11:39)
my first step for you would be to first of all map out what does that exact journey look like because that exact journey of like how are you going to take someone from because they've just become aware right that they need to make some changes so like from from that point of i'm just becoming self-aware what where do i need to start like what point do i need to start at and where's my end point like what's kind of end goal for like your your offer so i

Giulia (11:43)
you

See ya.

Sophie (12:06)
an offer of like what you're going to sell, I would start mapping out each part of that process and say, right, this is where they are today. And this is where they need to get to where they want to get to. And then you can kind of work out all of the bit in between. Then my my first reaction in terms of like actually monetizing that journey would be to create a suite of trainings. So like that takes somebody through every single stage of that journey. Because if you have the

Giulia (12:08)
Yeah.

Thank you.

Sophie (12:35)
the training, let's say it's like a 10 step program to go from like this, this point and define what does that point that they're coming to you look like because I'll get back to why we're talking about this in a second in terms of your customer and your research and stuff. The first point when they come to you, let's just say they are really struggling like with no energy, maybe they have a little bit of anxiety on a daily basis, but they're starting to become aware of it. And you want to take them on a journey to to get their energy.

Giulia (12:49)
you

Sophie (13:05)
levels back up eventually. think about like the one problem that you're going to solve. I've been thinking about like what you want this business to look like. Think about the specific problem that you want to target and just focus on one problem for now because like I say you can watch into different problems they run down the line but

Giulia (13:17)
you

Sophie (13:22)
look at the most common problem that you can solve for people through this offer and from that we're going to say right this is the problem this is the end goal that we want them to go from A to B and map it all the steps in between, create and you don't have to do this immediately obviously we're going to go through other steps first but

The best thing I can do is create a training for each one of those steps. Then like what would be written. could be a verbal, it could be a video. It could just be a guide, written guide, something like that. And for each point of that, the reason you're going to create a training for each stage of this is because when you have that material, either you can package that up and sell it as a call, or you could package it up and sell it as a subscription model where people get on demand access if they're in the subscription or

Giulia (14:02)
Over here, that's open. Just be in the water.

Sophie (14:09)
if you are doing one-on-ones with people, you can use that content as your baseline and then you can do one-on-ones in addition to that to offer the support. But all of that training is basically the foundation of your offer and then it doesn't actually really matter which model you choose because you're going to have

Giulia (14:17)
Whoa.

Sophie (14:27)
the baseline, right? And then later on down the line, you might start testing the course and it doesn't work for you. Or you might then be like, Oh, let me test the membership model and you can figure out or you can have both. can sell it as a whole course platform and say, right, you can get this is the whole course and you can go step by step. Or maybe you just want to tap into it for a little while and you just pay this monthly subscription. So you could actually have both models and at the same time, could then upsell into one on one. So you might start with like,

Giulia (14:52)
Please, do it. Please do it.

Sophie (14:57)
that low entry-level price point of membership, upsell into the full course because they're going to get the full program and then upsell again into the one-to-one review that's going to take them through that genuine price point level. But I think your starting point, the reason why it probably feels so overwhelming is because you're trying to create an offer.

a full offer to sell when you don't actually have the material that's within that first. So my first step for you would be to map out that journey from A to B and all the steps that go in between. And then I think it's going to become more clear to you like how you want to sell that offer. And then at the same time as that, you're going to start identifying

Giulia (15:29)
Anyway.

you

Sophie (15:36)
who that person is, right? So I think you can, instead of thinking like, where do they live? Like, how old are they? Like, how much money have they got to buy? And like all of the specific details of that person. I would more define this person based on the problem that they have. Because like you say, you could target so many different areas, you could target so many different types of But I think actually for you specifically, because of the niche of this business, I think it's better for you to think about like, well,

Giulia (15:55)
Exactly.

Sophie (16:04)
How is this person showing up on a daily basis if they've got anxiety? Are they doom-scrolling social media? Are they going to the gym? What steps are they taking? Are they going to their 90-day job? Isn't it really miserable and excruciating? Paint a picture of that person based on the challenge that they are currently struggling with. And I think that then you're going to be able to start building out a more clear picture of who it is that you're targeting. Because I think, particularly when it comes to the health and wellness

Giulia (16:30)
you

Sophie (16:34)
industry like I it could be it could target such a broad audience but it's really hard to narrow it down which is why I think for you it would be better to focus more specifically on the problem rather than the person. Yeah. Does that make sense?

Giulia (16:47)
That's very helpful, Because like exactly like,

yeah, makes sense. Because like for me was just like, when it comes to the fine idea client and you know, like needs to be very specific because that will help eventually to create the offer. But for me, that specific quality that always is my struggle in general. But when it comes to an audience, right, I don't want to and I see these in this way, which is I know it's not.

but I see that I don't want to cut anyone else, like anyone out that is seeking kind of help in their health issues or self issues, so it can be mindset or more body related. So I feel that exactly like I should, like I could focus more on the problems and the solution and the journey.

that I can take around that and I can still be, I don't know, can I still be a bit broad? So when you talk about like anxiety, of course I can talk more about like the nervous system, like a stress response and how that affects, right? Of course, like anxiety, panic attack, burnout even, and it's all about like prevention and promotion of lifestyle and techniques and tools that can help that.

Sophie (18:04)
Yeah.

You can keep it broad

and you can call it, you can go into as much detail as you want around the problem. My other question would be like, well, who do you want to work with? Because like you don't want to work, like you're saying you don't want to cut off anybody that wants access to this, which I agree with, like there's only people that could get access to this and could benefit from it. But there's also the other side of it, like going back to this whole lifestyle thing, right? Like you don't want to work with someone if you're doing one on one that's going to call you every single day for advice every minute of the day, right? So you're going to want to

Giulia (18:20)
Yes. ⁓

Sophie (18:37)
I also think about your target audience as like, if you're going to do this on like a one-on-one basis, which it could get to eventually, who is that person that you actually want to work with? Because you don't want to define this to everybody because you're not going to want to work with everybody. You're going to want to work with people that have got very similar values. Because also if someone comes to you and says, like I'm struggling with anxiety, but then doesn't take any of the actions to change the behaviors, the things that they're working through, like to shift their mindset, the narrative that they're telling themselves and then shift

Giulia (18:41)
you

Yeah. ⁓

you

Sophie (19:06)
into the physical stuff, you don't want to work with people because you're not, you're never going to get the results for them. So like, I would also think about like the type of person that's taking the actions. So somebody that is probably a little bit, has a bit more motivation and maybe has,

Giulia (19:12)
sector.

Sophie (19:22)
Yeah, like they've gone through like they've got to the rock bottom point, for example, and now they're trying to build themselves back up. They never want to go back to that rock bottom. So thinking about it from like the motivation of the person and the type of person that it takes to actually make change, because not everybody is going to be doing this program and actually making the changes, right? So I think maybe alongside the problem, list out the characteristics of somebody that's actually going to be able to take the change. And then that is

Giulia (19:25)
You

Thank

Mm-hmm. Mm-hmm.

Sophie (19:50)
very quickly

going to form your target audience because you're going to know the problems that that person is talking with and the character of the person that is actually going to take goal from that A to B and everything in between.

I feel like you don't have to rule anybody out, but you define it based on you and your vision for the business more so than and that's not to say that if someone comes to you outside of that, that you have to explain to that is that's not what a target audience is. The target audience is so that you is more so that you can speak to them directly through your marketing and attract them into the thing that you're going to present to them because you need to speak to somebody and if you speak to nobody, if you speak to everybody, you speak to nobody. So it is easier if you like target the problem

Giulia (20:14)
Yeah.

Mm-hmm.

Sophie (20:37)
specifically and think about the characteristics of the person that's going to take on that whole journey with you. It's going to be easier for you to create a marketing plan.

actually around that and even come up with the offer based on right okay we know that this person gets overwhelmed really easily in which case if you give them loads of a content for them to just go away and binge on their own are they gonna take action because they're getting really overwhelmed really easily or would it be better to do a drip feed course for six weeks for example where every week they get something new to work on but they don't see any of the content up until that first week is ended for example that would probably be based on based on

what you're kind of saying, like that would probably be my suggestion to you actually would be to do a drip feed course over a period of time. don't know how long, how many months it needs or how long it needs to go. That would be new based on like all of the action points that you say will take someone from A to B. But then it might be like week one, we're just focusing on this one specific thing. Everybody's going to go and take their action. And then you could maybe even incorporate some group coaching alongside that. Cause every week, you know that you've got a specific subject and you've already mapped out this whole model to take

In which case you've got this on rinse and repeat, right? You could do it. You could run this every, I don't know how long it's going to take, but maybe it's every 12 weeks. You literally bring somebody in for 12 weeks. They come in, they go through the course for 12 weeks. You do the coaching maybe every two weeks, something like that. And then potentially later on down the line, you can choose more offers that they can upsell into later on down the line. But to start off with, I think that that would be a really good business model for you would be to do like more so than a membership, a drip feed course.

could pay monthly still and it's a 12-week program they pay monthly so the fee doesn't sound too high but I feel like for somebody that is struggling with the challenges maybe that you're going to be presenting the reduced and overwhelmed is going to be is going to be more beneficial for them to actually get the results from.

How does that sound?

Giulia (22:33)
Yeah,

sounds good.

Giulia (22:36)
because my idea at the start, it was to have like a monthly membership flow, but it was not really taken into a journey. Like what I wanted to offer, it was just a container, like a monthly container with

with just content that I was like even send it out monthly or maybe weekly, right? But it made me realize on how it's important also to give more a cold container, like so then a kind of a, I won't say like maybe a group coaching, but exactly can be called like this, just like a way to connect with the people in the program or in the membership or whatever the offer will be.

But it's also true that I should map out a kind of end goal, right? Rather than just giving a monthly... Yeah, I'm still unsure about this, but I know that makes more sense if I would say, okay, this is a six months, three months.

12 months whatsoever and then of course you can get better every month but I never thought about like because I feel like people can start from different especially if I'm taking like a group or kind of things like related to let's say nervous system or like everything that is related to the mind body connection right but I never thought about like the real deal of the journey that I'm taking them

Sophie (24:00)
Thank

Giulia (24:07)
So that's what I also need to define more about the offer itself. But for sure, it really helped me like what you mentioned to me rather than have... Are you recording? Okay. Rather than have like what other people that we know have like just a monthly subscription.

Sophie (24:12)
Yeah.

Yeah? Yeah, yeah.

Giulia (24:30)
because that was the idea, right? Like just to have something monthly, but I can maybe map it out like exactly in three months, six months, but then have more of a journey and yeah, a growth in a way. But yeah, I'm still figuring it out.

Sophie (24:44)
think it

can be, like in theory, right? You could have, let's say you have, I don't know, this is a lot of content to create, so maybe I over-wire myself with this, but let's just say, for example, you've got 12 weeks.

course program, a 12 week journey, let's call them a 12 week journey. And maybe the first problem that you focus on is getting somebody from that first step of like, they've just started to realize they need to make some changes. What's the first hurdle that they're going to get to? What's the first block? So you take them on that 12 week journey. And that can be the first part of your course or membership. But I would always drip feed this because I think the type of information you're sharing could overwhelm someone and then

make them kind of get into a free state rather than actually take the action. So first take them on that mini journey, you can on a mini journey first of all and then they're going to get to this point and they're going to be like well I've still got...

all of these other things that I need to work on. So then you're going to take them on another journey. And you don't have to think about this, but yeah, because first of all, we're only taking on this first journey. So you don't have to worry about that. But in the terms of what you're saying, in terms of like creating all the concepts of the different things, you can then take them on a second journey and it can be another three months. And then it could be another journey of another three months, another journey. So you've got a whole year's worth of journeys that you're taking somebody on because not only you're then thinking about somebody that's coming in and staying with you for lifetime value, not just

just

on like this one off like course program thing, you can take them on a full journey. But I wouldn't even bother thinking about the other journeys I mentioned, just start with one, take them on that journey. Because if you're creating that content anyway, let's say you start with this drip feed course slash some kind of group coaching. That's your first offer, you launch that out into the world, you're then going to use that as a test, test run to see does this format work? Because even if it doesn't, you've got all of that content that you've created this course, and then

Giulia (26:18)
it.

Sophie (26:39)
you can shift the format, can put it into a membership. The other thing that was coming up for me, I was thinking about, as you just mentioned, the word membership was some kind of email, email membership, because it might be that maybe first of all, whilst you're creating this content, you want to start maybe monetizing something, testing the waters. You can start an email list where it's subscribed, people pay for it, it might be really low value. I was actually part of one very similar to this. It was about $9 a month, for example. And every week I would receive an email that gave, that took me on a

journey and it was like, instead of having like the whole shebang with the videos and everything, it was just an email but you're giving me specific instruction to take me on that journey. So it could be that you have different tiers to this, it's that maybe they come through the course and you drip feed them the content with all of the things if they've paid a certain value or maybe it could be a membership where they can drop out if they don't want the information anymore and they just get access to a very like 10 % of what you're given in the course by your email list. So you could also split it out into different ways.

sharing that information.

Giulia (27:42)
Yeah, that's cool.

Sophie (27:42)
So

I would start with creating all the content and then doing that course drip feed process first. reckon I feel like that's going to be your best way of one, getting all the content because you actually don't have to create all the content first of all. Right. So let's say you've got a 12 week course, you create the first month whilst people are coming into that first month. That's when you start creating second month that you're coming into the second month. You're going into the third month's content. So it's not as overwhelming as it would be if you were just wanting to

put loads of content onto a membership platform for example.

Giulia (28:14)
Yeah. And from here, I have a question because like my starting idea was to create this membership in a way that each month it was like a different team and then different practice and tools and questions of reflection or a bit of of course psycho education in that. So people could join any time and of course drop out any time.

When it comes to a kind of a journey, right, people kind of need to join the first month, correct? Especially if I'm putting out like a group coaching. So my worry comes when, if I don't have enough people or if I only have like few people, like, and then if someone wants to subscribe because maybe I did a bit of marketing after, you know, the first month, like how could I deal with that?

Sophie (29:01)
then drop the group coaching for the first one you're doing. Just do it as the course, right? Because if you've got the course going anyway, then you don't have that pressure to sell it in terms of if you're coming into the group coaching. But either way, go into it with the mindset that you are gonna have people have that goal in there, not that you're not gonna have anyone in there. Go into it with the mindset that you are gonna have X amount of people in this and set yourself a target. It can be really low target. Maybe you only want four people in there to start off with because you're doing

this whole DripFeed program, it's going to be a slightly higher price point than probably the membership that you initially thought about, which means you don't need as many people. Let's say it's like $200 a month to join this program, 200, 200, 200 times four, it's an okay amount of money to start and test the process. But this first package, I would not ever treat the first thing that you're going to do in your business as the final thing you're going to do because it is going to take so many different variations.

Giulia (29:55)
That's for sure.

Sophie (29:57)
So I would maybe go into it and say, right, for this first run, I'm going to test people being on this format and not necessarily worry about the fact that people might not participate, show up, because who's going to know if it's just a course format and you don't have the coaching part, no one's going to know if anyone else is doing it. You can just keep remarketing it and be like, you can still sign up. can still sign up until you're hitting the nail on the head with the marketing, you're getting the signups. But go into it ideally with the mindset of you are

going to smash it, you're going to get the target amount of people that is going to come into it, otherwise you're just going to set yourself up for failure from the beginning.

Giulia (30:33)
⁓

no, not that.

Sophie (30:33)
I think

don't worry about that so much at this point and just start with the basics, start with the course. then if it's a case you're taking someone on a journey just for a course, actually it's evergreen. It's not like you're doing it on a seasonal basis. If they're not having to show up for group coaching calls, you can actually just run that on an evergreen basis. It doesn't need to be that the start date is X date, but I would maybe try and factor that in for the first ones that you get people in the mindset of, she is doing journey.

Giulia (30:47)
Okay.

Okay.

it.

Sophie (31:01)
from the 12 weeks and they start on this date they end on this date it's just easier to sell I would say

Giulia (31:02)
Yeah.

Okay. So

yeah, you will recommend a kind of journey of 12 weeks.

Sophie (31:13)
Yeah.

I think so.

Giulia (31:15)
and then

focusing on, you will say like focusing on one problem particularly or least.

Sophie (31:20)
Like how you're gonna do things.

how you were going to do the themes anyway, like let's just say you were thinking about doing burnout. So you could do that 12 week programme on how to get out of your head and into your body when you're experiencing burnout, for example. So think about the themes, but think about them on a more long term basis of like that 12 week programme. Or it could be eight weeks, whatever you decide is best for you, six weeks, whatever. But I think the longer you can get someone on a retained basis, the easier it is to make money from the thing that you're doing as well.

Giulia (31:50)
Yeah, because of course that's the struggle, right? Because I have many ideas and I just need to convince myself that, okay, I started with something and then I can always include other things, right? And it's more exactly, it's more about, okay, what I want to start with already and how I want to do it.

Sophie Biggerstaff (32:10)
If you enjoy this episode today and you like hearing me mentor Julia to figure out exactly what online business model she should be working with to start her online business, this is something that I do on a regular basis with my clients. So the first step for you, if you are trying to figure out exactly what online business to start based on the lifestyle that you want to live, based on your skills, based on your passions, I would highly recommend you make your way over to my Find Your Freedom Model Masterclass. It is completely free and I'm going to walk you through the exact steps.

of how to figure out exactly what online business to start. I recommend starting there because first of all, before we start anything in this process of setting up your online business, you really need to gain that clarity on why you're setting it up, what you want to set up, and what level of lifestyle freedom you want to achieve based on your online business, because that is going to determine everything else that you do and how you set up your business.

So that's why I'd recommend you start there. From there, if you are going through the masterclass and you think, yep, I'm ready to start that online business, I do offer a free 30 minute freedom mapping call, which is very similar to the format that I did with Julia today, going through your goals and figuring out exactly how we can take action to get your business started. So if you are ready to start your online business and you're really serious about this, I highly recommend you go in and watch that so you can jump on a one-to-one free mapping call with me.

and we'll take it from there. And then you'll get your business started and work your way towards your freedom-filled life. Thanks so much for listening to today's episode. I'm excited to see you on a one-on-one freedom mapping call very soon.